B2B Data Services for the Freshest data
We power your sales pipeline with b2b databases, with the highest accuracy on the market.
What Makes Our B2B Data Solutions Noteworthy?
We have custom-built b2b data solutions for each client project
Our b2b data never gets stale, because it’s never stored, but freshly sourced
Highest Accuracy on the market with Automation + Human Verification
Single and double opt-in
b2b data solutions
Data replacement guarantee ensures 100% campaign ROI
GDPR compliant business profiles with Highest Privacy Standards
If your marketing and sales pipeline requires a constant supply of fresh, b2b databases, Ascentrik is the only provider of b2b data services with fully made-to-order databases. Most online databases suffer from stale contact details, as employees change jobs very often. It is not easy for most online business databases to refresh data in real time.
But Ascentrik Research makes sure you don’t have a single bounced email. This is because we work as data partners throughout your campaign. We give you replacements whenever needed, and ensure you pay only for successful records.
B2B Data Services for 100% campaign ROI
B2B Email List Building
A b2b email list contains email addresses and other contact and company information, which can be used for marketing and sales campaigns. Our team of data experts give you specific and customised b2b databases to direct your message precisely at key decision makers in target companies.
Besides automated data collection processes, our team of full-time researchers manually conduct both primary and secondary research, after which they conduct voice and web verification to ensure complete accuracy of data.
B2B Data Cleansing, Validation, Enrichment
If your existing business database has incorrect and out-of-date information, our skilled personnel handle the task of validating and updating your b2b databases by researching target companies & verifying contact information.
We manage all the existing data on the client‟s CRM and channelize it to relevant departments. We also conduct company name standardisation on your CRM, where we standardise a group of company names to one unique name to enable the research team to source a variety of contacts from various specialties.
Delegate Sourcing for Events and Conferences
Our b2b data solutions team is efficient in the entire data sourcing process. They identify, gather, and acquire data from various sources to be used for analysis, decision-making, or other business needs.
This process is crucial in ensuring that the data used is accurate, relevant, and comprehensive. We work on both internal and external sources, primary and secondary data. Data is extracted from structured sources (e.g. b2b databases, spreadsheets) and unstructured sources (e.g., text documents, web pages). Since we combine data from multiple sources into a cohesive format, it often requires data transformation and normalisation.
Data Sourcing and Collection
Our b2b data solutions team is efficient in the entire data sourcing process. They identify, gather, and acquire data from various sources to be used for analysis, decision-making, or other business needs.
This process is crucial in ensuring that the data used is accurate, relevant, and comprehensive. We work on both internal and external sources, primary and secondary data. Data is extracted from structured sources (e.g., databases, spreadsheets) and unstructured sources (e.g., text documents, web pages). Since we combine data from multiple sources into a cohesive format, it often requires data transformation and normalisation.
Data Mining and Business Intelligence
Data Mining means collecting useful information from vast quantities of available data to make decisions and for business analysis. Data is the most important asset of a company, and this has led to the evolution of data mining processes, which converts raw data into meaningful and usable information. It relies on effective data collection and storage along with data computing processes and software automation.
At Ascentrik, we combine automation as well as human expertise, to analyse datasets and convert them into intelligence, then directly feed it into the client’s API. We also give you the data and insights you need to explore new geographic areas in your industry and find new clients.
Outsourcing B2B Data Services
We work as data partners to provide 360 degree(use symbol) support. Our team of research experts works full-time building custom databases for each client.
Ascentrik is a leader in the field of b2b data services outsourcing, offering a range of services including data enrichment, data cleansing, data verification, and data validation. When you choose to outsource b2b data services to Ascentrik, you’re choosing a partner with a proven track record of delivering high-quality results.
To know more about our outsourced data management services, click here.
Reach out to Decision-Makers in any Industry
While most online data providers are not responsible for their data after you have downloaded it, we work with you all through your project, to ensure accuracy. We give you actionable prospect, account and industry intelligence.
Data Replacement Guarantee
Since data is constantly turning stale, most providers cannot commit to 100% accuracy. Ascentrik Research offers data replacement guarantee which no one else does.
A Case Study and Review of Ascentrik’s B2B Data Services
Problem
Most marketing teams face a significant challenge with their email campaigns. Despite their best efforts to craft compelling messages and design engaging content, they see persistently low open and click-through rates. Upon investigating, it is evident that the core issue is the quality of their b2b database.
Their database often contains stale data, incomplete profiles and irrelevant contacts.
Solution
Ascentrik Research usually begins by conducting a thorough analysis of the clients’ existing b2b database. This involves a database audit to identify gaps, assess previous email campaigns, and engage with the marketing team to understand their target audience, key industry segments, and specific needs.
The next step is Custom Database Development, which includes data collection and verification, conducting industry-specific research from industry reports, trade publications, and business directories. Direct outreach through phone calls is also conducted to validate and update contact information, ensuring that each entry was current and accurate.
The next step is Segmentation and Customisation to address the need for targeted marketing. We create detailed profiles based on specific industries within the manufacturing sector, such as automotive, aerospace, and electronics. Detailed job titles and functions are researched to ensure that messages reach the appropriate decision-makers.
The next step is Data Enrichment where the database is enhanced with additional details such as company size, revenue, geographic location, to tailor messages and target regional markets effectively.
Then we conduct Quality Assurance to ensure the database’s accuracy through implementing a schedule for periodic updates and verifications to maintain data quality. Using advanced data validation tools to cross-check and confirm the accuracy of contact details.
Once the custom contact database is ready, Ascentrik Research works closely with our clients to integrate the data into the client’s existing CRM and email marketing platforms. Training and Support is also provided to the marketing team to maximise the use of the new b2b database.
Results
The impact of Ascentrik Research’s intervention on our clients’ email campaigns is profound and multifaceted.
Bounce rates are reduced significantly, a notable improvement is seen in open rates, higher click-through rates, and finally conversion rates are observed. Data quality is sustained.
Ongoing updates and maintenance ensures that the b2b database remains current and valuable for future campaigns.
The enriched data offers valuable insights into market trends and customer behaviour, helping clients refine their marketing strategies.
Reasons why Ascentrik offers the best B2B Data Solutions
Custom Research for Data Accuracy
Data that is stored in online business databases gets stale very quickly as employees change jobs, leading to bounced emails on your email campaigns.
Unlike automated databases, our unique b2b database services are human research driven with a layer of data verification that assures complete data accuracy, and 100% campaign ROI. We provide replacement email addresses for bounced emails, and also provide single and double opt-ins for consent based email marketing. This ensures you contact prospects only if they have opted in to receive emails or phone calls. Read more here.
GDPR Compliance in B2B Data Solutions
GDPR deals with the processing of personal data in the EU. Following these regulations not only protects individual privacy, but helps increase engagement and click-through rates on your email marketing campaigns. Since the GDPR was introduced in 2018, sending a marketing email now requires obtaining consent. To learn more about our GDPR compliance click here.
Pricing for b2b databases
Many b2b data solutions will charge you for incorrect and stale data. This forces you to pay for verification of these stale data records, adding to your marketing expense.
But working with custom b2b data service companies is cost-effective in the long run. The cost may be a bit higher compared to the b2b databases sold to multiple users, but eventually you will save on your marketing budget in the long run because you will not be charged for inaccurate b2b data records, and you won’t be paying additionally for data cleansing.
For details on what kind of pricing structure we follow, please follow this link.
Our Process
Here is the complete process we follow at Ascentrik, right from obtaining the client brief, signing NDA’s and Intellectual Property Agreements, to sourcing b2b data through primary and secondary research, to communicating with the client and adding the b2b database to their API, in the format of their choice.
API Integration
No matter which CRM you use, we are capable of directly integrating our b2b data services into your CRM system.
CRM API Integration
Sales Intelligence
Data researchers like Ascentrik give you marketing and sales insight and intelligence besides just contact data. This additional insight like competitive research, trend analysis, news events, sales triggers, buying signals etc. help in business decision-making.
Effective Business Marketing with B2B Databases
Effective business marketing begins with a robust B2B database—a gateway to identifying and efficiently reaching your target audience through a network of business contacts. B2B databases are needed for improved competitive analysis, enhanced lead generation and sales intelligence, and legal compliances to optimize your marketing efforts. B2B databases play a crucial role in successful marketing and sales outreach, and are therefore of prime importance to an organisation.
Role of B2B Data in Competitive Analysis
A competitive analysis involves examining your industry competitors to gain insights into their strengths, weaknesses, strategies, and growth opportunities.
- B2B databases allow you to discover existing or new competitors in your field. By searching for similar companies, you can compile a list of key players.
- These databases provide details about competitors’ products, services, and market positioning. You can assess their strengths (e.g., unique selling points, customer base) and weaknesses (e.g., areas where they lag behind).
- B2B databases offer insights into competitors’ marketing efforts, sales tactics, and business strategies. Understanding their approach helps you refine your own strategies.
- By analysing competitors, you can identify gaps in the market or areas where they haven’t fully capitalised. These gaps represent potential growth opportunities for your business.
The Role of Accurate B2B Data in Effective Lead Generation
- B2B databases provide enhanced targeting. By understanding the characteristics and needs of potential clients, businesses can tailor their marketing messages to resonate more effectively.
- It provides improved customer insights. B2B data offers a deeper understanding of current and potential customers, facilitating more personalised and impactful engagement strategies.
- It offers data-driven decision making. With accurate data, companies can make strategic decisions based on trends and factual insights rather than assumptions.
- Accurate B2B databases increase efficiency. By focusing efforts on high-potential leads and markets, businesses can achieve better results with fewer resources.
B2B Databases Empower you with Sales Triggers and Buying Signals
B2B databases offer information on sales triggers and buying signals, helping professionals make informed decisions, optimise their outreach and drive revenue.
1. Sales Triggers: Unleashing Opportunities
In the B2B industry, sales triggers (also known as buying signals) are events or changes in the business environment that create opportunities for collaboration between two companies. These triggers can be anything from a new C-level executive appointment, to the adoption of a new technology tool by a company. Here’s how B2B databases help identify and leverage these triggers:
- Real-time Updates: B2B databases are constantly updated, ensuring that you have access to the latest information. When a significant event occurs (such as a leadership change), the database reflects it promptly.
- Custom Filters: Marketers and salespeople can apply filters to narrow down their search. For instance, they can filter by industry, company size, location, or job title. By doing so, they can pinpoint relevant triggers specific to their target audience.
- Job Title Database: B2B databases often include job titles, allowing professionals to identify decision-makers who can influence purchasing decisions. For example, if a new Chief Marketing Officer (CMO) joins a company, it could signal potential changes in marketing strategies or technology adoption.
2. Buying Signals: Decoding Intent
Buying signals are indicators that a potential customer is actively considering a purchase. These signals can be subtle or explicit, but they provide valuable insights into a prospect’s intent. Here’s how B2B databases contribute to understanding and tracking buying signals:
- Behavioural Data: B2B databases collect behavioural data, such as website visits, content downloads, and inquiries. When a prospect engages with your content or expresses interest, it’s a clear buying signal.
- Predictive Analytics: By analysing historical data, B2B databases can predict future behaviour.
- Segmentation: Marketers can segment their audience based on buying signals. This targeted approach ensures that sales efforts are focused on warm leads.
3. Enhancing Outreach and Conversion
Armed with insights from B2B databases, marketers and salespeople can take strategic actions:
- Personalised Outreach: Knowing the triggers and signals allows for personalised communication. Whether it’s congratulating a new executive or addressing a specific pain point, tailored messages resonate better.
- Timely Follow-ups: When a buying signal is detected, prompt follow-ups are essential. B2B databases help prioritise leads based on their level of engagement, ensuring timely responses.
- Competitive Edge: By staying ahead of industry changes and competitor movements, businesses gain a competitive edge. B2B databases provide the necessary intelligence for strategic decision-making.
In conclusion, B2B databases are indispensable tools for modern marketers and sales professionals. They unlock opportunities, decode intent, and pave the way for meaningful interactions. So, whether you’re targeting decision-makers or tracking buying signals, harness the power of Ascentrik’s B2B databases to elevate your outreach and drive success.
Know more about b2b data for effective marketing and sales outreach, here.
Frequently Asked Questions on Ascentrik’s B2B Data Services
What is contained in Ascentrik’s B2B Data Services?
Our b2b data services generally start with a list or database of individual contacts with many data points that can be used for various sales and marketing activities. The database can also include phone numbers and other company details, as well as sales triggers and competitive intelligence.
How can a company put Acentrik’s b2b database services to use?
Our business databases are essential for marketing, sales and business development teams during their outreach campaigns. These lists can be used for sending out email campaigns, as well as making cold calls. It helps you know when is the right time to approach, what messaging to use for communication, and close deals faster.
What are the methods used by a data partner like Ascentrik Research to collect b2b data?
Our business databases are built through sourcing, validation, cleaning, refresh, and adding layers of business intelligence to it. Sourcing helps you gather data, validation helps you make sure the email addresses and phone numbers are authentic, and lastly intelligence and insight give you market and competitor data that will help you enrich your marketing and sales pipeline.
Where are b2b data solutions most valuable in an organisation?
Marketers always need to build high quality email databases to target very specific or granular industry segments. Sales teams can save a lot of time spent in looking for prospects in their cold calling or emailing efforts.
What can B2B data solutions be used for?
Depending on the data you hold for each contact, different communication channels can be used to deliver your message to them. For example, having just an email address gives sales reps the ability to contact only via email. However, obtaining a phone number and even social media accounts opens up the opportunity for multi-channel outreach which will increase the chances of connecting with your contacts.
What are the sources for our b2b data services?
We conduct primary research, which is a method used by researchers to collect data directly, rather than depending on data collected from previously done research. eg. through interaction with C-level executives at Fortune 500 companies. We also conduct secondary research from web based resources like business directories, industry commerce sites, country departmental sources, company annual reports, market reports, SEC filings, form 990, capital and private market data, magazines, publications and journals, trade shows, conferences etc.
Why do we not make databases available for direct download like other business databases?
This is due to lack of accuracy and customisation. You will end up with a lot of email bounces in your marketing campaigns, and the risk of being marked as spam. Another downside is that databases can be pre built only for the most sought after industries like IT, real estate, banking and finance etc. There are many niche industries like oil and gas, metals and mining, infrastructure, renewable energy etc. that do not have high demand for data and hence pre built databases are not available.
Why is it better to partner with a b2b data research company than download from a business database?
In cases where organisations need custom company and contact data lists, partnering with data researchers is the best option. It guarantees customisation, accuracy and exclusivity. You will have GDPR compliant and SLA guaranteed data, along with single and double opt-in consent. Your CRM data will always be refreshed in real time. We even tell you the date and time your data was last updated.
Why should you outsource your b2b data services to a research partner rather than downloading from a b2b database?
Firstly, you need to consider how much accuracy and success rate your organisation expects from its marketing campaigns, what are your organisation’s long term expectations, and how much of a role do b2b data services play in your marketing, sales and business development efforts.
The biggest advantage of outsourcing B2B data services is having professionals with a specific skill set do the job for you, while cutting costs. For example, you don’t have to invest in infrastructure, space, storage, and training your IT staff.
Many business databases may attract users by offering their downloadable lists at a low cost, since they are built for scale. But in the long run these lists turn out to be more expensive, as a lot of b2b data turns out to be stale.
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