Data Enrichment Services for the most hygienic database
We work as data partners to ensure not a single lead is stale on your marketing or sales campaign
Get a high performing Database with Ascentrik’s Data Enrichment
Cleanse stale data
Fill gaps in your database
Append information to create detailed profiles
Target the right leads
Ensure successful marketing & sales campaign
The goal of data enrichment services is to give you a highly accurate database, with targeted leads. No tool or platform that runs on software automation will ever be able to give you 100% accuracy.
Most data enrichment companies cannot provide leads from niche industries and job roles. Besides this, updating them in real time is practically impossible for any data software.
The Solution- Ascentrik’s Custom Data Enrichment Services
The solution lies in doing away with pre-built databases that rely solely on software automation.
Today data enrichment providers that function as partners have found a way to circumvent the problem of outdated databases by using a combination of automated processes along with human research and validation.
Here is what you get from data enrichment companies like Ascentrik Research:
Ascentrik’s data enrichment services help refine your database, making your data more valuable for marketing campaigns.
We help you with accurate leads by removing obsolete and inaccurate data, as well as other errors.
We give you direct dials and verified email addresses of decision-makers.
We research people on your list and check if their contact details are still valid through email and phone verification.
We work as partners all through your campaign, so you can outsource your entire data sourcing, refresh, and CRM management to us, to increase efficiency.
We obtain consent through single and double opt-ins.
Through our data enrichment services you can target your potential customers with personalised marketing campaigns.
This leads to higher engagement rates, better conversion rates, and ultimately, increased revenue for your business.
Our Data Enrichment Services- Detailed Overview
B2B Data hygiene is the practice of keeping your CRM data clean and error-free. It maintains the consistency, accuracy, and completeness of your data records. Most people use the term data enrichment to mean maintaining hygiene of data in their CRM. But this involves various steps or processes like validation, cleaning, updating on a regular basis to ensure that it is accurate and up to date.
Using b2b data enrichment, you can improve your lead quality, create a personalized messaging strategy, provide better customer engagement, and then eventually increase the chance to close more deals.
It has the ability to deliver more reliable decisions, unlike standard data. There are numerous types of b2b data enrichment, a few of them include:
- Demographics: Age, Marital Status, Gender, Education
- Psychographics: Needs, Wants, Desires, Behaviours
- Geographics: Country, State, City, Time Zone
- Professional Data: Company Size, Job Position
The goal of data enrichment services is to make sure that the data you have on your customers or prospects is accurate, complete, and up-to-date.
Email Validation and Email Verification Services
The process of ensuring that data is accurate and complete is known as data validation. This can be accomplished through manual or automatic checks or a combination of the two. You will limit the chance of errors, miscommunication, and wasted resources by verification of your data.
Data Cleansing Services
Data cleansing is the process of removing inaccurate, irrelevant, or outdated data, to make it ready for the next step which is adding or appending missing data to a database.
Regular cleaning of your CRM data will help you remove duplicate, unwanted, outdated, and inaccurate data. This will help you drive better quality and accuracy in your campaigns.
Data Append Services
Data appending refers to the process of enhancing and refining your current database by integrating raw data from available sources and the addition of new data sets, or data points. You can add missing data points, such as email addresses, phone numbers, or job titles, or append new data points, such as company and firmographic information.
CRM Data Enrichment
CRM data enrichment involves enhancing existing customer data by incorporating additional information from external sources. This process yields several benefits for marketers, enabling them to make informed decisions, personalise communications, and drive revenue growth.
It is very similar to the processes mentioned above, the only difference being that here we approach b2b data enrichment from the point of view of cleaning up and appending the entire database that holds customer data.
As listed above, b2b data enrichment is not just a single process but involves various stages of cleansing, validation and appending. All these go together to maintain the hygiene of your CRM database, and are very effective in running email marketing campaigns, and in the process of lead generation.
Poor data quality costs organisations 12% of their overall revenue and, in turn, costs the US economy itself approximately $3.1 trillion annually. These numbers are huge in themselves and hence data cleansing is an important topic to discuss. (Forbes)
The Need for Data Enrichment Services
Data plays an essential role in businesses making effective decisions, increasing operational effectiveness, and spurring growth. With the use of accurate and up-to-date contact information, you and your team can reach out and foster strong relations with their target audience. It also provides you a competitive edge in your industry allowing revenue growth and ensuring long-term success.
In a practical scenario, such data can turn stale and junk over few days and it might cause a hurdle to your business hence, b2b data enrichment is a solution
Benefits of Outsourcing Data Enrichment Services
Increase Website Conversions and Customer Acquisition
With an outsourcing company like Ascentrik Research, you have a data research team working with you as your partner all through your marketing or sales campaign. This allows the research partner to give you a replacement contact immediately, and also charge only for successful contacts. Your data is refreshed in real-time for complete accuracy.
There is no auto updation of your subscription plan, no credit system, and you are not stuck with 20% to 30% of stale data.
The second part of our database enrichment lies in validating your existing email list, through customised research methods. Data is never stored in databases that are accessible to hundreds of users. Each database is built or validated and enriched for every individual client.
Email addresses and phone numbers are manually validated through phone research as well as email verification tools. Consent is obtained through single and double opt-ins. Data privacy is given highest priority, and so is GDPR and other data privacy compliances.
Custom Data Enrichment Services over Data Enrichment Tools
Many data enrichment companies offer undeniable benefits by providing deeper insights and enhancing prospect or lead databases. However, businesses must be aware of the potential challenges and pain points associated with these solutions. These data enrichment solutions have a limited and fixed database. They do not contain niche industry and job title data. Many refresh their data quarterly or monthly. This makes them low on accuracy.
Companies should carefully evaluate their data enrichment needs, and then choose between a b2b data enrichment tool or a custom data research partner. By navigating these challenges effectively, businesses can leverage the power of validated and enriched email lists to thrive in the competitive b2b landscape.
To know more about our B2B Data Services, click here.
FAQ’s
1. What is the frequency of Ascentrik’s data enrichment services?
Since we are not a software tool or platform, our data enrichment services are conducted whenever required by our clients.
2. What kind of data does Ascentrik conduct data enrichment on?
We conduct data enrichment on any first party data from internal sources, along with disparate data from other internal systems, and even third party data from external sources. This could include contact, company, competitor, revenue data or even trend analysis or news alerts.
3. When is the best time to seek data enrichment services?
The best time for b2b data enrichment is when your email list is growing but your engagement rate is dropping. Many marketers believe that database enrichment should take place at least every six months. When we conduct database enrichment at Ascentrik Research, we focus not on building large databases but high quality databases.
4. What is the most important benefit of data enrichment to gaining leads?
B2B data enrichment boosts sales performance. Most companies invest huge amounts of money on contact lists, hoping to gain prospects, only to discover that the contact list is outdated. Data enrichment ensures you have a clean and accurate contact list to increase sales efficiency. It offers opportunities for cross-sells and upsells.