How Much Does It Cost to Buy an Email List?

Published on 6th April,2023          Last Updated on 11th March,2025

Most companies need to buy an email list for their email marketing or advertising campaigns. Using intelligence tools is often the fastest way to buy an email list. But when it comes to precise targeting of decision-makers, only high-quality lists will yield effective results.

Factors like the refresh rate of data, consent and opt-in data, GDPR compliance, and data replacement guarantees significantly impact the cost of buying an email database.

As you delve deeper into this post, you will know what factors determine the purchase of email lists, and how to buy your business database from the right partner.

Cost of Buying an Email Database in Markets Like the US, UK, Australia, and New Zealand

The cost of buying an email list depends on the quality of the addresses and types of people on the list. A consumer list costs anywhere between $100 and $400 CPM. CPM is the price charged for every 1,000 email addresses that you purchase. At the same time, you have to pay significantly more to buy a business database, which costs approximately $200 to $1,000 for the same number of addresses. The more targeted the email database is, the more expensive it becomes.

In addition, there are often other costs associated with managing an email marketing campaign, such as managing and tracking your emails. You’ll get tracking results that show things like open and click-through rates as well as valuable insights into what works and what doesn’t. This service could cost you $500 to $3,500.

Generally, such sellers of databases or software tools offer multiple pricing options based on your team size, use case, and specific requirements. Certain companies also offer free trials for you to test out their email accuracy, providing anywhere from 5 to 25 free emails.

Many companies such as Cognism, DnB Hoovers, Clear Bit, SiSense, etc., do not openly mention their prices on their websites but rather require you to contact their sales team to get a quotation based on your requirements. This is a common practice with custom business databases or software companies.

On the other hand, there are companies that do provide pricing details. Most of these tools provide monthly credits to access their pre-built databases and buy an email list according to your preferences.

The pricing list below of top online databases, will help you quickly glance through the cost of email lists:

Companies like Cognism, Demand Science, Zoominfo, Clearbit, Sales Navigator, Full Contact, 6 Sense do not reveal their pricing on the website. Users need to contact their sales team for information on pricing.

Buy a B2B Contact Database

Volume and Speed vs Accuracy

Today, marketers can find numerous platforms to buy contact databases. Many of these databases are enriched with business intelligence and can help fuel your sales pipeline with a list of leads and decision-makers that you can market to. These purchased contact databases are pre-built and equipped with millions of contacts, which you can easily search through using filters.

However, the question is: are these databases accurate enough? And what factors determine their accuracy? If you look at online reviews, there are numerous complaints about data inaccuracy even when you buy a company database that claims around 98% accuracy or real-time refresh of data. Contact data often turns stale because most providers refresh their data quarterly. Monthly refresh cycles are rare, let alone real-time refresh of data. This forces you to make a choice between having large volumes of data quickly and ensuring accuracy.

Best Methods to Buy Contact Lists

Automated Tools or Custom Research

Get to know the most trusted and up-to-date databases in the industry. Discover the top problems and solutions, and critically evaluate sources to buy contact lists for the highest quality leads.

When looking to buy b2b email lists, you may come across software platforms that offer monthly subscriptions. Before signing up, you need to factor in important criteria such as data accuracy, niche targets, opt-ins, and pricing.

Software tools like Zoominfo, Cognism, Lusha, and Clearbit are powerful sales intelligence platforms that help marketing and sales teams find and connect with the people they want to do business with. These tools provide fresh, relevant, and accurate company and contact-level data, including business emails and mobile numbers for decision-makers in regions like EMEA, US, and APAC. Marketers use these software solutions to buy contact lists on-demand and supercharge their outbound marketing campaigns. Salespeople also use these databases to find mobile numbers and emails and identify decision-makers in companies they want to target.

Custom Contact Databases

Ascentrik Research, on the other hand, has a unique, customised approach to email lists. Our goal is to solve the most widespread problem of stale data. We achieve this through a dedicated team of data researchers, combined with automated processes, for building email lists at scale.

Once we know what kind of data you need, we source and enrich your data for you—providing data in its freshest state. We believe that the best email list is custom-built to meet specific client requirements.

Best Companies for Buying Email Lists

1. Saleshandy B2B Lead Finder

• Pros: Offers a vast database of over 700 million B2B contacts, automatically filters out invalid email addresses, and integrates with leading CRMs like Salesforce and HubSpot.
• Cons: Limited free leads on sign-up.
• Pricing: Starts at $24/month for email addresses only.

2. Apollo.io

• Pros: Provides a B2B database of 275 million contacts and 73 million companies, with advanced filters and AI-recommended contacts.
• Cons: Exporting contacts requires additional payment, and advanced filters are only available in paid plans.
• Pricing: Paid plans start at $39/user/month.

3. Lusha

• Pros: Offers a large USA and UK B2B database with buyer intelligence features and GDPR compliance.
• Cons: Limited data coverage in some regions and Zapier integration only available in higher plans.
• Pricing: Starts at $37/month for 3 seats.

4. Hunter

• Pros: Provides a clean interface, B2B database, and domain search features with built-in email verification.
• Cons: Pricing is expensive for large-scale use, and lacks direct extraction from social media links.
• Pricing: Paid plans start at $34/month.

5. ContactOut

• Pros: Offers AI search features, integrates with popular tools like HubSpot, and provides advanced team management.
• Cons: Per-user pricing can be costly, and free credits are limited.
• Pricing: Email-only plan starts at $25/month.

6. Cognism

• Pros: Known for providing accurate and compliant data, ideal for targeted marketing lists.
• Cons: Not detailed in user reviews regarding specific pricing or features.

7. ZoomInfo

• Pros: Offers comprehensive B2B data with strong compliance and accuracy, recommended by industry experts.
• Cons: Not detailed in user reviews regarding specific pricing or features.

Let’s look deeper at the factors involved when you buy email lists:

Table Of Contents:
How to buy an Email List?
Is It legal to buy email lists?
When does a company need to buy email lists?
Email Accuracy through Customisation
Cost of Custom or Bespoke Research
Buying Email Lists for the UK and US
Buy Email Lists by Industry
Ensuring Email Deliverability

How to Buy an Email List: Evaluating the Most Cost-Effective Methods

We will go through all the methods available, to evaluate the most cost-effective option:

Method 1- Download from Data Brokers:

When marketers need to purchase an email database, the quickest method is using online software tools or data brokers. Email list tools require you to sign up and apply various filters to narrow down to the exact data you are looking for, like industry, job title, etc. Once this is done, the software tool scans through its available database and gives you a list of contact details. Although this is the quickest way to buy an email database, there are many disadvantages to it.

Risks Associated with Buying a Business Database That Is Stale

• The biggest downside when you buy a business database from most providers, is that anywhere from 10% to 30% of the data is often stale. It may hamper your business’s functioning by lowering the reach and effectiveness of your marketing campaigns. These large databases cannot be updated in real-time, and hence contain a lot of inaccurate information.
• This inaccuracy can also increase your costs in the long run, necessitating you to re-validate your data records.
• Another issue that many users have raised is the credit system used by these companies. Purchasing additional credits can become costly.
• If you are targeting a niche industry or specialised job functions, you likely won’t find this data in pre-built online databases. Therefore, when choosing a quick download of pre-built databases, one must be vigilant about all these factors.
• When people buy an email list, they do not actually own the list but rather pay a fee for accessing a list from an email database containing millions of contact records. This may lead to identical data being used by competitors, thereby reducing the effectiveness of your marketing efforts.
• Invalid email addresses often result in targeting the wrong leads. Without proper consent, recipients may mark your emails as spam or unsubscribe, harming your campaign.
• Such lists are also likely to contain spam traps—addresses set up by mail services to catch spammers. Sending emails to such addresses can cause your IP and domain to be blacklisted, making it challenging to restore your reputation.
• If there are serious issues with your IP address or domain, you may have trouble sending even legitimate emails in the future.
• Violations of GDPR and CAN-SPAM regulations can lead to significant penalties, further damaging your brand reputation.

Before you buy email lists from a data broker, you must consider all the above factors that affect your marketing and sales campaigns.

Method 2: Custom Data Research with Data Partners

The growing concern over data inaccuracy has led many companies to explore more reliable methods for sourcing data. While pre-built databases can be convenient, they are often insufficient for businesses needing highly targeted outreach. In many cases, buying an email database requires custom research to build datasets from scratch, ensuring they meet specific needs and are always fresh.

Certain industries and job roles belong to niche categories and require specialised targeting. These kinds of B2B email lists are difficult to find in general pre-built databases since they often cater only to high-demand categories. While high-demand data may have better refresh cycles, niche data is rarely updated, making it less effective for precise marketing.

Most companies that provide pre-built data refresh their email database on a monthly basis, if at all. However, with custom data research, your email lists are sourced specifically for your business needs, meaning they remain up-to-date and accurate throughout your campaign. By choosing to buy an email list from a trusted data research partner, you eliminate the risk of losing credits due to outdated information. A data partner can help you not only source broad-market data like software engineers or B2B sales professionals but also obtain highly specialised lists—such as buying email lists in the UK for maternity nurses in New York, or event marketers in the UK’s oil and gas sector.

The key advantage of working with custom data research partners is the accuracy and relevance of the information provided. Instead of relying on a static company database that may not meet your exact specifications, a data partner will research, build, and refresh your dataset according to your unique criteria. This approach ensures you get the best list tailored to support your sales and marketing efforts. Custom solutions are also GDPR-compliant and based on opt-in data, making them safer and more effective compared to purchasing a business database that may contain stale or unverified information.

When you buy an email database through custom research, you can trust that the data is specific, high-quality, and compliant, ensuring the success of your outreach campaigns. Unlike generic solutions, custom-built databases are created to maximise value and eliminate the risks associated with inaccurate or shared contact lists.

When Does a Company Need to Buy an Email List?

Companies often need to buy an email database when planning email marketing or advertising campaigns. Having access to a well-constructed email list provides direct contact with millions of potential customers, spanning different industries and geographies, and allowing for a wider marketing reach.

There are two main factors that determine what type of email list a business might need to buy. The first scenario is when you need data on demand to send out bulk emails quickly. In these cases, many organisations choose to buy a B2B email list from large online databases or data brokers that offer pre-built solutions. These databases allow you to instantly access pre-existing contact details, which can be filtered based on parameters like industry or job title. However, it’s crucial to ensure that each data record is verified by your vendor or software before it is downloaded to your CRM to avoid the risks associated with inaccurate email data.

Alternatively, some companies are highly focused on data accuracy, compliance with regulations like GDPR, and ensuring proper consent through single or double opt-ins. In such cases, it’s recommended to buy an email list from custom data partners who can verify each contact and ensure that the data meets stringent quality standards. These custom data research partners can build a business database that adheres to compliance requirements, providing verified, fresh, and highly targeted contacts based on your specific campaign needs.

When you decide to buy an email list, it’s essential to evaluate your needs—is speed your priority, or is quality and compliance more critical for your marketing efforts? Choosing between a quick, pre-built solution and a custom-built, GDPR-compliant email list can greatly affect the success of your email campaigns. Custom data solutions provide B2B email lists that are designed to fit niche requirements, thus ensuring that your outreach is directed at the right decision-makers.

Is It Legal to Buy Email Lists?

The legality of buying email lists depends on how the lists are used and the laws governing data privacy in different regions. In the United States, it is not illegal to purchase email lists per se, but there are strict regulations on how these lists can be used, primarily governed by the CAN-SPAM Act. This act requires that emails be clearly labeled as advertisements, include an unsubscribe option, and not contain misleading subject lines or sender information.
However, the situation becomes more complex when dealing with international laws, particularly the European Union’s General Data Protection Regulation (GDPR). GDPR stipulates that personal data, including email addresses, can only be used with explicit consent from the data subject. Therefore, buying email lists and sending unsolicited emails to individuals in the EU without their consent is illegal and can result in significant fines.

Legal Considerations

• CAN-SPAM Act (USA): Requires clear identification of the sender, an unsubscribe option, and prohibits misleading subject lines. It does not explicitly ban buying lists but prohibits sending unsolicited emails without consent.
• GDPR (EU): Mandates explicit consent for using personal data, including email addresses. Sending unsolicited emails to EU residents without consent is illegal.
• Other Jurisdictions: Laws vary, but generally, explicit consent is required for sending commercial emails.

Risks Associated with Buying Email Lists

Despite the potential for quick access to a large number of contacts, buying email lists poses several risks that can outweigh any perceived benefits.

1. Legal Risks

Violating data protection laws like GDPR and CAN-SPAM can lead to severe legal penalties, including fines and lawsuits. For instance, GDPR violations can result in fines up to 20 million euros or 4% of the company’s annual global turnover.

2. Damage to Reputation

Sending unsolicited emails can lead to negative brand associations and a loss of trust among potential customers. This practice is often seen as intrusive and disrespectful of privacy, which can harm a company’s reputation and long-term business growth.

3. Spam Complaints and Deliverability Issues

Purchased lists often result in high spam complaints, which can severely damage a sender’s reputation and email deliverability. Email service providers may block or blacklist senders caught sending to spam traps, reducing the effectiveness of future campaigns.

4. Lower Engagement Rates

Emails sent to purchased lists typically have lower open and click-through rates because recipients have no prior relationship with the sender. This lack of engagement diminishes the campaign’s overall effectiveness and return on investment.

5. Difficulty in Ensuring Email Verification and Accuracy

Purchased lists may contain invalid or outdated email addresses, leading to high bounce rates and further damaging the sender’s domain reputation.

6. Challenges in Achieving Personalization

Email marketing relies heavily on personalization, which is difficult to achieve with purchased lists lacking detailed customer data and insights.

7. Dependency on Low-Quality Leads

Leads from purchased lists are often of lower quality compared to those generated organically. This can skew a business’s understanding of its target market and lead to inefficient marketing strategies.

8. Strained Relationship with Email Service Providers

Using bought lists can violate the terms of service of many email service providers, potentially leading to account termination.

Alternatives to Buying Email Lists

Given the risks associated with buying email lists, businesses should focus on building organic lists through permission-based marketing strategies. Here are some effective alternatives:

1. Opt-in Forms

Implement opt-in forms on your website or social media platforms where visitors can voluntarily provide their email addresses in exchange for content, discounts, or other incentives.

2. Lead Generation Campaigns

Run targeted lead generation campaigns that encourage potential customers to sign up for newsletters or updates. This approach ensures that subscribers are genuinely interested in your content.

3. Content Marketing

Create valuable content that attracts and engages your target audience. This can include blog posts, videos, podcasts, or webinars that encourage viewers to subscribe for more information.

4. Referral Programs

Implement referral programs that incentivize existing subscribers to invite friends or colleagues to join your email list.

Conclusion

While buying email lists might seem like a quick way to expand your marketing reach, it poses significant legal, ethical, and practical risks. The potential for legal penalties, damage to reputation, and poor engagement rates makes it a less effective strategy compared to building organic lists through permission-based methods. By focusing on ethical and compliant email marketing practices, businesses can maintain a positive reputation, ensure better engagement, and achieve a higher return on investment.

In summary, while it is technically legal to buy email lists in some jurisdictions, using them without consent is illegal and risky. The best approach is to prioritize organic list building and ensure that all marketing efforts are compliant with relevant data protection laws.

When Does a Company Need to Buy an Email Database?

Companies often need to buy an email database when planning email marketing or advertising campaigns. Having access to a well-constructed email list provides direct contact with millions of potential customers, spanning different industries and geographies, and allowing for a wider marketing reach.

There are two main factors that determine what type of email list a business might need to buy. The first scenario is when you need data on demand to send out bulk emails quickly. In these cases, many organisations choose to buy a B2B email list from large online databases or data brokers that offer pre-built solutions. These databases allow you to instantly access pre-existing contact details, which can be filtered based on parameters like industry or job title.

Alternatively, some companies are highly focused on data accuracy, compliance with regulations like GDPR, and ensuring proper consent through single or double opt-ins. In such cases, it’s recommended to buy an email list from custom data partners who can verify each contact and ensure that the data meets stringent quality standards. These custom data research partners can build a business database that adheres to compliance requirements, providing verified, fresh, and highly targeted contacts based on your specific campaign needs.

When you decide to buy an email list, it’s essential to evaluate your needs—is speed your priority, or is quality and compliance more critical for your marketing efforts? Choosing between a quick, pre-built solution and a custom-built, GDPR-compliant email list can greatly affect the success of your email campaigns. Custom data solutions provide B2B email lists that are designed to fit niche requirements, thus ensuring that your outreach is directed at the right decision-makers.

Accuracy Through Customization: How to Buy Quality Email Lists

How to buy quality email lists?

When you need to buy a company database for your ABM (Account-Based Marketing) or other specialised marketing campaigns, ensuring data accuracy is critical. To buy an email list that effectively serves your needs, you should consider a customised approach—one that provides precisely verified information tailored to your goals.

Key Factors for Buying Quality B2B Email Lists:

• Pay Only for Successful Contacts: When you buy an email list, it’s important to pay only for successful contacts that include valid information—such as phone numbers, email addresses, company names, and any other criteria that you specify.
  Replacement for Invalid Data: If any contact details turn out to be invalid, make sure that your data partner offers a replacement. This is crucial when you buy an email database to avoid paying for outdated or incorrect information.
• GDPR Compliance and Opt-Ins: Make sure the email database you purchase complies with GDPR and other data privacy regulations. Also, ensure recipients have provided explicit consent through single or double opt-ins. Compliance ensures you do not face legal issues and that your emails reach the right audience.
• Niche Requirements: If your email list includes highly specialised industries or job roles, be sure that your provider can meet these specific requirements before you commit. Custom data research is often the best way to meet niche needs, as many pre-built databases may lack this level of specificity.
• Support Throughout the Campaign: When you buy email lists, it’s not just about obtaining a list; it’s also about how well the data partner supports you during your marketing efforts. Look for partners that help you integrate data, provide support, and adapt to your needs during the campaign.

Buying an accurate email list often involves a mix of pre-built databases that can be downloaded quickly and customised databases tailored for niche industries and specialised job titles. Both types of databases should always be verified just before download to ensure freshness and accuracy. This blend of pre-built and custom email lists ensures that your data is relevant, compliant, and ready to use for your marketing campaigns.

Cost of Custom or Bespoke Research for B2B Email Lists

Buying B2B Email Lists from Ascentrik

Lead generation is an essential part of any successful marketing or sales strategy. Many companies need to buy a list of emails to effectively connect with potential customers for their campaigns. However, simply purchasing a generic email database often results in lower accuracy and outdated data. At Ascentrik, our research-based approach ensures that you buy B2B email lists customised to meet your specific requirements.

With Ascentrik’s research-based data, you gain access to contact and company-level details that help you connect quickly with your ideal prospects. Whether you need data segmented by industry, job title, or location, we provide tailored solutions to suit your outreach campaigns. Our custom data research ensures that you buy email databases filled with precise, high-quality information.

Our research-based lead lists include data by industry and job title in key markets like the US, UK, Australia, New Zealand, Singapore, the Middle East, and Africa. We offer access to top C-suite level data, including names, emails, phone numbers, zip codes, and more. You can also filter these lists based on specific demographic and firmographic factors, ensuring that the leads you acquire are truly relevant to your business.

We offer you guaranteed GDPR compliance, and data that goes through multiple levels of verification. Our email lists come with a timestamp of the most recent verification, and we charge only for verified, successful records.

Our business databases are flexible, allowing integration with any software and format that suits your CRM or sales systems. We also provide additional sales triggers, such as alerts for recent events, industry trends, and other potential sales opportunities.

We offer customised pricing for niche needs. The cost of buying an email database can vary based on the complexity of your requirements. For common categories, pricing is more straightforward, but niche targets demand custom research, making them more resource-intensive in terms of time and cost.

Choosing Ascentrik’s customised email lists means your email bounce rates are minimised, and open rates increase, ensuring that your lead generation campaigns, email marketing, and cold-calling campaigns become highly effective. Because of the custom research and precision involved, the cost of buying a B2B email list from Ascentrik may be higher compared to simple email finder tools, but the quality and impact it brings to your campaigns are unmatched.

Buying Email Lists for the UK, US, and Other Key Markets

Ascentrik has extensive experience providing B2B email lists for industries across the UK, USA, and other key regions. Our made-to-order approach allows you to buy email lists for various sectors, including media, real estate, finance, construction, oil and gas, retail, healthcare, IT, and many more. If you are looking to buy a list of emails for the UK, US, or other specific regions, here’s what Ascentrik provides:

• Custom Email Databases: Our databases are built-to-order using a blend of custom data research by full-time data experts and cutting-edge automated tools. This ensures that the outcome is not just an email list but also the success of your marketing campaigns by providing highly tailored data.
• 100% Accuracy Guaranteed: When you buy email lists from Ascentrik, they are always fresh and accurate. Manually built email databases are never stored or reused, and once handed over, all data is deleted. This exclusivity ensures that no competitor has access to the same contact list.
• Consent-Based Data Collection: We focus on GDPR compliance and ensure explicit consent from each contact through single or double opt-ins. This guarantees that when you buy an email database from us, you receive only the highest quality data that is legally safe and ready for use.
• Niche Targets Available: As a reliable data partner, we can source not only broad industry data, such as B2B salespeople or software engineers, but also the most specialised niche data like maternity nurses working in New York or event marketers focused on the oil and gas sector in the UK. Such niche targeting is something that you will not find in a typical pre-built company database.
• Exclusive Data Ownership: When you buy a list of emails from Ascentrik, you receive exclusive ownership of your contact list. Once the data is delivered to you, it is deleted from our systems, giving you full privacy and eliminating the risk of data duplication.
• Long-Term Cost Benefits: The cost of buying a B2B email list from Ascentrik is well worth the investment, as our pricing structure ensures long-term value. Your data will not become stale, your email bounce rates will be minimal, and you will avoid the extra cost of data re-verification.

Benefits of Buying Email Lists for the UK, US etc.

When you buy email lists for the UK, you obtain a highly curated set of contact information specifically designed for a particular industry or business field. These lists are tailored to connect your company with the right prospects across various regions.

Targeted Marketing Advantage: By buying a list of emails specifically tailored to your business, you can focus your marketing campaigns on the audience that matters most. Reaching out to contacts within a particular sector, such as finance or healthcare, enhances your ability to connect with potential clients who are genuinely interested in your products or services. With Ascentrik, your B2B data is not just accurate but also highly relevant, increasing the effectiveness of your campaigns.

Is it possible to Buy Email Lists by Industry? How Does It Work?

Yes, it is possible to buy targeted email lists by industry. This approach allows businesses to connect with professionals in specific sectors, enhancing the relevance and effectiveness of their marketing campaigns. Here’s how it works:

Benefits of Industry-Specific Email Lists

• Relevance: By targeting specific industries, you ensure that your messages reach individuals who are more likely to be interested in your products or services.
• Efficiency: Industry-specific lists help reduce wasted resources by focusing on leads that are more likely to convert.
• Personalization: Tailoring content to specific industries allows for more personalized and relevant messaging, which can improve engagement and conversion rates.

How to Buy Industry-Specific Email Lists

Several providers offer industry-specific email lists:

• BookYourData: Offers pre-built contact lists by industry, ensuring you connect with the right people in sectors like hospitality, construction, marketing, and more.
• FrescoData: Provides industry-wise mailing lists across various sectors such as technology, healthcare, finance, retail, and manufacturing.
• InfoCleanse: Offers extensive industry mailing lists with detailed company information, including country, size, and revenue.

How Industry-Specific Lists Work

• Data Sourcing: Providers gather data from various sources, including industry events, publications, and online directories.
• Segmentation: Data is segmented based on industry, job title, company size, and other relevant criteria to ensure precision.
• Verification: Lists are verified to ensure accuracy and compliance with privacy regulations.
• Customization: Many providers allow you to customize lists further based on specific requirements, such as geographic location or company revenue.

Best Practices for Using Industry-Specific Lists

• Ensure Compliance: Always ensure that the lists you purchase are compliant with privacy regulations like GDPR and CCPA.
• Personalize Content: Tailor your messages to resonate with the specific industry and job roles you are targeting.
• Monitor Performance: Track key metrics like open rates and conversion rates to refine your targeting strategies.

By leveraging industry-specific email lists, businesses can enhance their marketing efforts, improve engagement, and ultimately drive more conversions. Ascentrik Research offers customized data solutions that can help you target decision-makers in any industry effectively.

Ensuring Email Deliverability When Using Purchased Lists

Email deliverability is influenced by several factors, including the quality of your email list, sender reputation, and compliance with anti-spam laws. When using purchased lists, these factors become even more critical.

1. Understand the Risks

Purchased lists often contain outdated or incorrect email addresses, which can lead to high bounce rates and damage your sender reputation. Additionally, recipients may mark your emails as spam, further harming your deliverability.

2. Choose a Reputable Provider

Ensure that the list provider collects data ethically and has obtained consent for marketing purposes. A reputable provider should clearly explain how they gather contacts and whether they have consent for marketing purposes.

3. Verify Data Accuracy

Before purchasing, verify that the list is up-to-date, relevant, and contains valid email addresses. Outdated or incorrect data can result in high bounce rates, damaging your sender reputation and future deliverability.

4. Ensure Legal Compliance

Ensure that the purchased list complies with relevant privacy regulations such as GDPR and CAN-SPAM. Non-compliance can lead to hefty fines and damage your business reputation.

5. Clean and Validate the List

Use email validation tools to identify and remove problematic addresses. Implementing a double opt-in process can also help ensure valid signups.

6. Segment Your List

Segmenting your list helps ensure that emails are relevant to recipients, reducing the likelihood of spam complaints and improving engagement.

7. Monitor Engagement and Bounce Rates

Regularly monitor email engagement metrics (open rates, click-through rates) and bounce rates. High bounces or low engagement can indicate list quality issues.

8. Implement Authentication

Ensure your domain is authenticated with SPF, DKIM, and DMARC to prevent spoofing and improve deliverability.

9. Use Reliable Email Service Providers (ESPs)

Work with ESPs that prioritize deliverability and offer tools for list cleaning, authentication support, and advanced analytics.

10. Provide Value in Every Email

Send emails that provide value to your audience. Deliver relevant, engaging content to maintain high engagement rates and prevent spam filters from flagging your emails.

Conclusion

While using purchased lists can be risky, taking these steps can help mitigate some of the challenges. However, the best approach remains building organic lists through permission-based marketing strategies.

Ascentrik allows you to customise and buy your email list no matter how niche your target!

Frequently Asked Questions

What are the legal considerations when you buy an email database?

When you buy a B2B database, you must ensure your data provider follows privacy regulations like GDPR and uses consent-based opt-ins. Compliance with GDPR is crucial, and all contact data should be gathered through single or double opt-ins, which confirm the recipient’s consent to receive marketing communications.

Can I buy an email list to target specific decision makers?

Yes, you can buy an email list that targets specific decision-makers by filtering the data based on multiple criteria such as industry, job title, geographic location, and more. At Ascentrik, we provide premium B2B email lists that include key details like email addresses, phone numbers, postal addresses, and much more to help you target the right prospects effectively.

How do I buy highly accurate contact lists?

To buy contact lists that are highly accurate, you should partner with data research providers like Ascentrik Research. We offer custom B2B email lists that come with a 100% data replacement guarantee, ensuring you only pay for verified, successful contacts. Simply fill out one of the quick forms on our website, and we’ll start sourcing data tailored to your campaign’s needs.

How does Ascentrik ensure that buying a contact database from us is safe?

When you buy a contact database from Ascentrik, you are working with a reputed data partner that ensures data accuracy and security. We offer both common databases for quick downloads and custom email lists built through specialised research. Throughout the campaign, our team works with you to ensure that all records reach their intended targets. This approach makes buying email lists from Ascentrik a safe and effective choice.

Can I buy a contact database with opt-in data?

Yes, you can buy a B2B contact database from Ascentrik that includes single and double opt-in data. This means you can be confident that each person on your list has provided explicit consent before you begin your outreach.

Can I buy a company database from Ascentrik?

Absolutely! At Ascentrik Research, we specialise in building highly targeted company databases for niche industries and specific job roles. Our team of dedicated researchers sources and validates data to create custom email lists that are built exclusively for your marketing campaigns.

In what format will the purchased business database be provided?

We let you buy email lists in any format you need, making it easy to integrate with your CRM or other marketing tools. Ascentrik also offers custom API integration, ensuring that your purchased email database fits seamlessly into your existing workflows.

Do all email marketing services allow you to send emails to purchased email lists?

No, not all email marketing services allow this. Some providers, such as MailChimp, HubSpot, and Constant Contact, do not permit you to send emails to purchased email lists. It is essential to check with your service provider before initiating your campaign. Working with a GDPR-compliant email database helps improve deliverability and avoid issues.

Is it a good idea to buy an email database?

Buying an email list can be highly effective, but there are challenges, including data accuracy, data decay, and issues with unsolicited contact if proper consent is not obtained. When you buy an email database from Ascentrik, these risks are minimised because every record is thoroughly researched and verified before delivery, ensuring you receive only high-quality, compliant data.

Where should I not buy contact lists from?

Avoid buying email lists from sources that do not guarantee data accuracy or GDPR compliance. Many vendors often provide unverified data, which can increase bounce rates and harm your marketing reputation. Ensure that your data provider offers GDPR compliance and opt-in consent for all contacts.

What should I do after I buy a contact database?

After you buy your email list, you should integrate the data with your marketing software and begin your outreach campaigns. Upload the purchased email list to your CRM or email marketing tool to start sending marketing messages to potential customers. For best results, use a verified and trustworthy third-party email service provider, which will help improve deliverability, reduce bounce rates, and enhance open rates.

Ascentrik can also manage your email campaigns directly through your CRM. We are well-versed in creating and managing campaigns, handling pre-sales activities, responding to queries, and ensuring that your contacts are assigned to the right marketing and sales teams.

To know more about our B2B Email List Services, click here. Email List Services