Discover the power of custom data solutions,
built for highly targeted email outreach

Published on 3rd January,2023          Last Updated on 28th March,2025

Why custom b2b databases provide higher value and ROI than standard data

How are custom b2b databases different?

Today obtaining contact lists can be divided into 2 very distinct classes. You can either download your list from online data platforms, or you can get it custom built as per your unique campaign requirements. Companies that provide such bespoke b2b databases can be referred to as data partners, who work with you throughout your marketing campaign. Data partners are focussed on how our data quality and accuracy affects the outcome of your marketing campaigns.

Firstly 100% data accuracy is only possible with custom b2b databases, since data is not stored but built from the ground up for each new client project. Stored data is sold to multiple users across the world, but custom data is unique and becomes your intellectual property. Your data is never similar to your competitors’ data.

Data partners like Ascentrik Research go to great lengths to ensure complete accuracy. We make accommodations for the fact that employees are constantly changing jobs, leading to stale records. We update records that go stale during your email campaign to prevent emails from bouncing. We have a 100% replacement guarantee of data records, and even tell you the date and time of the last update.

When it comes to customisation, we understand that you will not need 200 million contact records, but very often details of a very specific segment of people, which is generally 5000 to 50,000 contacts per month. Your target audience may belong to a very niche category. These categories are hard to find in popular online databases. But we at Ascentrik Research can guarantee that with our team of custom research experts and software automation, we can research any industry, job title, role, location etc.

Moreover, we can populate your database with as many data points as you need, so you can segment your audience into various categories, and target them with personalised messaging. We also provide market intelligence and competitor analysis. We give you insight on company revenue, employee promotions, mergers and acquisitions, sales triggers, initial public offerings, annual reports, investor presentations, market share of major industry participants, etc.

Lastly, since we provide 360 degree custom data services, we even carry out initial communication management on your CRM. We add contacts to the right campaigns, manage email messaging, and conduct pre-sales activities.

Thus we work hand in hand with you as data partners, to ensure the success of your email marketing campaigns or advertising campaigns.

Types of Custom Data Solutions

Data Sourcing

Data partners who offer custom data services, have a team of full-time data researchers using automation to build contact lists, as well as manual checks of databases gathered. This prevents data from being stale, as seen in most online databases. It also allows us to find data from niche industries and job titles, so clients can target very specific industry segments.

Data Enrichment and Validation

The team of research experts adds missing information or corrects inaccuracies, ensuring that CRM systems are up-to-date. Automated and manual validation processes check the accuracy of data through systematic checks, often involving third-party sources to confirm the integrity of the information collected.

Data Cleansing

Data cleansing focuses on identifying and rectifying errors within datasets, such as duplicates or outdated information. This process is crucial for maintaining the accuracy of contact lists and improving overall data quality.

Data Mining

Custom data solutions involve data mining which extracts valuable insights from large volumes of data by analyzing patterns and trends. This process can utilize various techniques, including statistical analysis and machine learning, to transform raw data into actionable intelligence that can inform business strategies.

B2B Data Intelligence and Insights

B2B data intelligence refers to the analysis and interpretation of collected data to generate insights about market trends, customer behavior, and competitive positioning. This intelligence aids businesses in making informed decisions and optimizing their marketing strategies based on real-time analytics and historical data patterns.

Thus we see that besides all the standard databases available for instant download, the availability of custom databases brings the aspect of human intervention to automated database building. The greatest benefit is in high accuracy and targeting niche segments.

Building a Custom Database for Marketing and Sales Outreach

Modern B2B marketing and sales rely on precision, personalization, and actionable insights. Custom databases enable businesses to move beyond generic outreach by leveraging accurate, tailored data. This blog explores how bespoke data solutions empower teams to refine targeting, optimize campaigns, and drive growth.

1. The Impact of Custom Data Services on B2B Marketing Campaigns

Precision Targeting

• Custom databases filter irrelevant leads, focusing on prospects matching ideal buyer profiles (e.g., industry, company size, revenue).
• Example: Segmented campaigns using firmographic data achieve 41% higher click-through rates compared to generic blasts.

Enhanced Campaign ROI

• Data-driven strategies reduce wasted ad spend by targeting high-intent audiences. For instance, personalized emails achieve 29% open rates and 41% click-through rates.
• Case Study: Cognism’s cold call lists helped Salesloft book 70% of monthly meetings via enriched, targeted data.

Competitive Intelligence

• Custom research identifies market gaps, pricing trends, and competitor strategies, enabling proactive decision-making.

2. How Custom Databases Improve Email Outreach Targeting

Granular Segmentation

• Segment leads by job role, industry challenges, or engagement history to deliver hyper-relevant messaging.
• Example: Using dynamic fields like job title and company name in emails increases response rates.

Behavioral Insights

• Track opens, clicks, and conversions to refine messaging. Databases enriched with behavioral data boost engagement by 30%.

Compliance and Deliverability

• Clean, validated email lists reduce bounce rates and ensure GDPR/CCPA compliance, protecting sender reputation.

3. Benefits of Tailored B2B Email and Cold Calling Lists

Key Stats:

• Businesses using segmented email lists see 760% higher revenue.
• Targeted cold calls convert 8x faster than untargeted outreach.

4. Role of Custom Databases in Lead Management and Segmentation

Dynamic Lead Scoring

• Prioritize leads based on firmographic data (e.g., budget, decision-making timelines).

Multi-Channel Integration

• Sync databases with CRM platforms to track interactions across email, social media, and calls.

Predictive Analytics

• Identify high-value accounts using historical data and AI-driven insights.

Case Study:

A tech firm increased lead conversion by 45% after integrating custom databases with Salesforce for real-time segmentation.

Conclusion

Custom databases are no longer optional—they’re a strategic necessity. By investing in tailored data solutions, businesses unlock:

• Higher campaign ROI through precise targeting.
• Stronger customer relationships via personalized engagement.
• Scalable growth with adaptable, compliance-ready datasets.

How do custom b2b databases help in targeted email list building?

Leveraging custom data solutions for your marketing and sales campaigns is a great way to reduce bounce rates and unsubscribe rates, while increasing open rates.

With our highly accurate and verified custom b2b databases, you get the latest contact information, precise firmographic details, account profiles, and reliable b2b email data, which are updated in real-time for each campaign. These contacts are custom-built, verified and enriched to fuel your next marketing or sales campaign.

With custom data building and custom data cleansing you can reach highly targeted customers, generate more qualified leads, and close more deals. Hyper targeting and list segmentation improves quality and accelerates business development efforts.

Marketing and sales teams can optimise their outreach by creating granular segments of prospect accounts and contacts, relevant to the company’s products and services. Our custom data services give you the intricate details of your prospects and accounts, all of which can enhance your campaign performance and yield better results.

Problems with standard online databases

Many marketers use email finder tools or software platforms to gain access to large databases of contact and company information. These databases are built to provide data to millions of users globally.

Most data vendors on the market today build and sell large databases containing millions of b2b data records from most popular industries across the world. That’s in the range of 200 to 300 million contact records. They make these huge databases available to multiple companies who wish to purchase it, at a lesser cost and in a shorter time span.

Because it is created to suit a larger audience, it is cost-effective. But the downside is that it is not tailored to suit specific client needs, and as a result may not provide the kind of clarity and exclusivity that some projects may need.

The main concern is data accuracy and maintaining the hygiene and validity of such a large database. The second concern is refresh cycles. These refresh cycles can range from weeks to months, since it is not physically possible to update each and every contact record on a daily basis. This leads to data turning stale within the database. Therefore many users complain of inaccurate data despite many vendors promising or guaranteeing 85% or 90% accuracy.

The problem with this is that marketing teams from many companies need to go beyond popular industries and job titles. Many email campaigns need hyper-segmentation based on industries, job titles, job roles, location etc. They may even need additional insight like sales triggers, which needs market specific research. Gaining such targeted information from an online database is often impossible.

When the insight a business requires is very niche and unique, and cannot be fulfilled by syndicated research. At such times custom market research is the best solution. It is created specifically for one company, making the data proprietary and unique to that company. With this exclusive access, companies gain distinct market insights into their company, access to hard-to-reach industry leaders, and intelligence for more accurate decision-making.

Special benefits of a custom b2b database partner

Quality Control is the foremost benefit of custom data solutions. At Ascentrik Research, each project has its own team leader who custom builds the Quality Control Program, in line with the project specific requirements.

A Quality Assurance team is integrated into each production unit, to review the work done by developers and researchers, to ensure that it meets the quality service levels agreed with clients.

Today data is very often seen as a commodity, as information about consumer behaviour is so readily available. Therefore specialised business and marketing needs deserve customised research services, with a strategic research partner

The role of custom b2b data research in addressing various business challenges:

Besides accurate email lists, custom b2b data research enables market expansion across geographies. You can identify attractive markets and provide competitive intelligence, assess the demand and supply rate, evaluate current and estimated future pricing patterns.

Before business leaders can map out organisational goals, they must first gain an accurate and objective understanding of their company, competitors, customers, and the market as a whole. We conduct a comprehensive assessment of the competitive landscape, understand the historic demand and forecast demand across different market segments and regions, which is very useful for strategic planning.

Custom b2b data helps in new product development. We help you test the potential of a new product before its launch, to prevent costly mistakes. We evaluate current and predict future demand for the new product, estimate manufacturing costs, and identify possible bottlenecks, analyse technology, regulations, or other trends impacting the market, understand consumer purchasing behaviour, etc.

Making the most out of customised b2b data research

In our constantly evolving world, business decisions are harder to make, and global markets are hard to keep up with. Right decision-making is the key to business success, and you need to identify opportunities and counter threats as soon as they arise. The combination of data science and market research can help anyone from a mid-sized to fortune 500 company gain strategic insights that are critical to business success.

From launching a new product or service to entering a new market, to targeting and connecting with new buyers, custom b2b data research provides businesses with all the intelligence they need to discover opportunities, identify prospects, make strategic decisions, and increase ROI.

Custom b2b data research gives you a macro-level overview of markets, buying patterns, industry analysis and sector analysis. Customer segmentation helps you identify the most profitable customer groups where your product is likely to do well, so you can focus your product development and marketing efforts in the right place.

If you want to put data at the heart of your marketing and business strategy, to drive smarter decisions and produce better results, custom b2b data gives you the right perspective and insight on niche and specific topics.

GDPR compliance and legal considerations when using custom data solutions

How to keep your custom databases GDPR-compliant

Ensuring GDPR compliance when using custom databases is crucial for any organization handling personal data of EU residents. To maintain compliance, businesses must implement robust data governance frameworks that include clear policies for data collection, processing, and retention. Additionally, organizations should facilitate data subject rights, such as access and erasure requests, while employing strong security measures like encryption and regular audits to protect sensitive information. Regularly updating privacy notices and conducting Data Protection Impact Assessments (DPIAs) further support compliance efforts by identifying potential risks and ensuring transparency with users about how their data is used.

How custom b2b databases improve b2b business intelligence

Custom data services significantly enhance business intelligence by providing tailored insights that drive strategic decision-making. By leveraging accurate and up-to-date information, businesses can identify trends, assess competitive landscapes, and uncover new opportunities for growth.

Furthermore, custom b2b databases facilitate detailed customer profiling and segmentation, enabling personalized marketing strategies that resonate with distinct audience segments. This targeted approach not only improves engagement rates but also boosts conversion rates by reaching the right prospects at the right time.

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