Data Validation for Marketing and Sales Campaigns

Data validation is a critical process that confirms the validity and deliverability of an email address, and ensures the accuracy, security, and effectiveness of email communication.
The main benefits of data validation are:

1. Reduced Bounce Rate: Data validation services help reduce bounce rates by up to 98%. By avoiding invalid email addresses, you maintain a high sender score and save money.
2. Higher Conversion Rate: Data verification helps emails reach the right recipients, leading to better conversion rates for your marketing campaigns.
3. Real-Time Accuracy: Data verification services check both the local portion (before the “@” symbol) and the domain name to verify accuracy and deliverability.

The common steps involved in data validation and data verification:

Syntax Check:

• Scrutinises email addresses for common errors (e.g. misspellings, grammatical mistakes, email format).
• Verifies correct usage of characters, including the “@” symbol and periods.

Domain Check:

• Validates the existence and activity of the domain (part after “@”).
• Ensures the domain is configured to receive emails (MX records).

Mailbox Check:

• Data validation checks whether the mailbox (user) exists within the domain.
• Ensures the mailbox can receive messages.

Disposable Email Address Detection:

• Identifies disposable or temporary email addresses (e.g., from services like Mailinator).
• Prevents their use in registration.

Spam Trap and High-Risk Email Identification:

• Flags email addresses associated with known spam traps or risky behaviour.
• Enhances security and sender reputation.

Catch-All Check:

• Identifies catch-all domains that accept emails for any address.
• Helps prevent false positives during verification.

MX Record Check:

• Through data verification the availability of the mail server (SMTP) for the domain is checked.
• It ensures the server can receive emails.

Email Address Ping:

• Sends a test email to the address and checks for successful delivery.
• Confirms mailbox activity and responsiveness.

By performing these checks, data verification services ensure that addresses on your list are valid and capable of receiving messages.

When considering data validation services for your company, there are several crucial factors to keep in mind. Let’s explore them:

1. Accuracy: The accuracy of the data validation service is paramount. Look for a provider that can reliably identify invalid, undeliverable, and spam email addresses. High precision ensures your data remains reliable and effective for marketing campaigns.
2. Speed: Real-time data validation matters, especially for sign-up forms or lead generation. Choose a service that offers swift verification without causing delays in your processes.
3. Cost: Data validation costs can vary significantly. Evaluate pricing models and consider the value it brings to your business. Remember that accurate data saves money in the long run by reducing bounce rates and improving campaign effectiveness.
4. Integration: Seamless integration with your existing email marketing platform is essential. Ensure the service works well with your tools to streamline validation and list cleaning.
5. Customer Support: Reliable customer support is crucial. In case of issues or questions, having responsive assistance can make a significant difference in your experience with the service.

In the world of crm database management, the main reason for data validation or data verification is to reduce email bounce rate. Email marketing is an inseparable part of b2b marketing and sales outreach. Sending cold emails and cold calling requires contact databases and email lists that are highly accurate, and supplemented with actionable insight and intelligence. Contact and company details draw an accurate portrait of the prospect you are targeting, while sales triggers and buying signals tell you when is the best time to approach them.

The level of accuracy that crm databases demand, can be fulfilled only through custom data validation and data verification.

Contact lists need to be supplemented with single and double opt-in data to enable consent-based marketing. This way marketers can ensure that prospects on their list have opted-in to receive messages. When you choose a data partner for data validation, you can receive opt-in data as well, which makes your crm database highly accurate.

2 Types of data verification and which one to choose:

Data verification in crm databases can be automated by software tools, and turns out to be very quick, convenient and delivers validated contact details on demand. The only downside being that the accuracy rate is never close to 100%. Data gets stale in a matter of days as people change jobs frequently. It is difficult to set up daily automated data verification of large databases with several personal and company details. These software solutions rarely provide opt-in data for consent-based marketing. They are also unable to validate data that is highly targeted and involves niche industries and job titles.

The other option is data verification services provided by data partners who work with you throughout your campaign. Validation Partners like Ascentrik Research, are specialised in building customised databases for every client. We provide a data replacement guarantee in case of a bounced email, or in case any contact data goes stale during your campaign. This is because our team of full-time researchers supports you all through your campaign. This kind of support enables you to achieve the desired ROI as per your email marketing spend.

How Ascentrik provides the best solution for data validation and data verification

Ascentrik Research works as your organisation’s data partner, providing an end-to-end solution to your data needs. We leverage automation as well as human efforts to make your “freshly sourced” data 100% accurate. As we conduct data sourcing, and data validation during your campaign, we are able to maintain this high level of accuracy along with zero email bounce rate.

We also perform data cleansing and enrichment practices where, if your prospect leaves his or her job during your campaign, we guarantee replacements for a smooth and efficient marketing campaign. Along with data services, we also provide you with insights and intelligence such as sales intelligence, competitive and trend analysis, and business intelligence, all under one roof.

We have been a valuable part of fulfilling the objectives of our clients by giving them a 100% ROI along with company growth. Our long-term partners have resulted in 70% growth, and this has been achieved by leveraging our highest-quality data and email lists.

At Ascentrik Research, we’re your dedicated data partner, offering custom data verification solutions to meet your precise data needs. Our approach blends the efficiency of automation with the critical touch of our human expertise, ensuring that your data remains consistently accurate and refreshed.
We as data validation providers have evolved beyond data enrichment tools reliant solely on software automation. As collaborative partners, we have pioneered a solution to counter outdated databases, seamlessly integrating automated processes with human-driven research and data verification. With a custom research company like Ascentrik Research, you have a data research team working with you as your partner all through your marketing or sales campaign. This allows the research partner to give you a replacement contact immediately, and also charge only for successful contacts. Your data is refreshed in real-time for complete accuracy.

Precision in Lead Accuracy

We meticulously cleanse your data, ensuring accuracy by eradicating obsolete, inaccurate information, and rectifying errors.

Direct Dials and Verified Contacts

Providing direct dials and verified email addresses of decision-makers ensures your outreach is targeted and impactful.

Thorough Data Validation

We conduct rigorous checks on individuals within your list, verifying the relevancy of their contact details through meticulous email and phone verification.

End-to-End Partnership

Partnering with us means outsourcing your entire data sourcing, refreshing, and CRM management, amplifying your campaign efficiency.

Consent-Driven Approach

Upholding ethical practices, we secure consent through single and double opt-ins, respecting and adhering to data privacy standards.

Our custom data verification solutions offer precision, depth, and real-time relevance, setting us apart from generic data enrichment tools.

Our commitment to personalised, accurate, and dynamic data validation leads to heightened engagement rates, improved conversion rates, and ultimately, amplified revenue streams for your business.