Database Hygiene
For a Leading Media
and
Publishing Company
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Data Hygiene
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Enriching Lead Database
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CRM Management
Company
UK’s leading media and publishing organisation.
5 million records in their CRM database for Cleaning, Validation and Enrichment.
Business
Challenge
Large number of email bounces because of inaccurate email addresses.
Lots of irrelevant staff names.
Ascentrik’s Solution
Data Audit
Data Sourcing, Validation and Appending Missing Records
Data Segmentation based on niche targets
Single and Double opt-in Consent.
Business Outcomes
250k new profiles added monthly
Replacements for stale contacts
Existing profiles enriched with new data points
