Optimising Email Campaigns: The Power of Email Validation and Email Verification
The 5 Most Important Aspects to Effective Email Validation Services
Data Accuracy:
Very few email validation services provide complete data accuracy. But at Ascentrik Research, we offer customised email list validation along with data replacement guarantee. This ensures you get a freshly built and validated database, that gives you 100% ROI on your email marketing campaigns. We have a team of research experts along with software automation, which enables us to function as research partners and custom build your database from the ground up.
Highly Targeted Niche Data:
It is easier to source and verify data that belongs to common categories. That’s why most email verification providers offer such databases at a lower cost. But data that belongs to niche job titles and roles is very hard to find. Such data needs manual research, and cannot rely solely on software automation. Ascentrik Research is one of the very few companies that can provide such niche data.
Double opt-ins to validate emails
After email verification, we can go a step further and ensure consent as well. This is known as double opt-in data, which is a part of consent based marketing. It is another effective method for determining whether an email is valid and whether the domain exists. In this method, a confirmation email is sent to the provided email address, and the user then confirms their email address to sign up.
At Ascentrik Research we use our proprietary email validation tool, as well as the single and double opt-in method to capture user consent. This allows you to capture high-quality leads, resulting in increased deliverability, open rates and conversion rates.
Pricing for email list verification:
Ascentrik Research provides flexible pricing options. Since we customise your data, we give you a custom quote based on your unique requirements, the quantity of data, and single and double opt-in requirements.
GDPR Compliance in email validation:
With Ascentrik Research your data becomes your own intellectual property. We do not store your data after it is delivered to you, hence it cannot be sold to any other client. When it comes to data of contacts on your list, we also follow privacy laws set by the various countries we function in. We make sure that individual privacy is not compromised. This makes our data fully compliant and safe for our clients.
What is Email Validation?
The process of email list validation involves a series of checks which highlight nonexistent or undeliverable addresses in lists. Email list validation involves checking email syntax, email address format, and structure of an email address to ensure it is correctly entered and follows the standard rules. The primary goal is to identify typos, misspellings, or formatting errors that can make an email address “invalid”. It also involves deduplication or removing duplicate email addresses.
You can use email list validation techniques to scan your existing email lists for errors, keep only the ones that are real and engaged, and make sure that any new email addresses that flow into your database are verified.
What is Email Verification?
Email list verification is a process that involves examining a large repository of email addresses to ensure their validity, accuracy, and deliverability. It serves as a vital component for businesses and marketers relying on email communication to ensure their outreach efforts hit the mark.
This verification process is geared towards identifying and rectifying invalid or inactive email addresses within a database.
Email Address Verification:
On the other hand, email address verification goes beyond syntax and format checks. It involves a more in-depth verification process to determine the deliverability of an email address. Email list verification is a set of steps that confirm if an email address exists, if it is non-toxic, and if emails can be delivered. It includes checking the DNS records, and simulating sending an email without actually delivering it. The purpose is to validate the existence of the email address beyond its format and ensure it can receive messages.
Email list verification uses a prominent mail transfer protocol called SMTP (Simple Mail Transfer Protocol) to check if the user’s email address is invalid or non-working. It does this without sending actual emails to that recipient address, but by pinging the SMTP server and analysing its response code.
Although this is a simple approach, there is an overhead involved with SMTP, and email servers often behave unexpectedly. Therefore, you need to choose a reliable email verification provider or software.
Email Validation v/s Email Verification — Are They Same?
Even though both functions are very similar and ensure the accuracy and quality of your email lists, email validation and email verification are two different processes.
Together these processes constitute data hygiene and help organisations comply with data privacy regulations and laws, especially those related to consumer data protection. It helps organisations protect themselves from malicious activities like identity theft or fraud.
Enhanced Deliverability Through Validation and Email Verification
By leveraging email verification, you get clean email lists, comprising valid contact data that significantly bolster inbox placement while reducing the risk of spam folder detours.
Cost Efficiency and Risk Mitigation
Eliminating non-existent or inactive addresses via email verification not only trims marketing costs linked to undeliverable emails but also mitigates the risks of tarnishing your sender reputation due to dispatching emails to invalid addresses.
The need for email address verification:
In today’s digitally interconnected business landscape, effective email communication reigns supreme. Yet, the success of email campaigns pivots on the precision and deliverability of the addresses they target. This is where email address verification comes into the picture – these processes transcend simple data cleansing to become pivotal in ensuring the effectiveness of your email outreach strategies.
Navigating the Pitfalls of Stale Data
Relying on unverified or inaccurate data in email campaigns can lead to significant setbacks:
High Bounce Rates
Invalid or inactive email addresses result in high bounce rates. Hard bounces occur when emails cannot be delivered due to non-existent addresses, impacting campaign performance and potentially triggering email service providers to flag your domain as unreliable.
Damaged Sender Reputation
Sending emails to invalid addresses can harm your sender reputation. A poor sender score due to frequent bounces or spam reports can diminish trust with email service providers, reducing the likelihood of your emails reaching the intended recipients.
Wasted Resources
Maintaining an unchecked email list leads to wasted resources. Marketing efforts directed towards invalid or inactive addresses result in unnecessary costs and reduced returns on investment, impacting the overall efficiency of your campaigns.
Risk of Blacklisting
Consistently sending emails to outdated or inactive addresses risks hitting spam traps, leading to your domain being blacklisted. This severely hampers your ability to reach genuine recipients and tarnishes your brand’s credibility.
Decreased Engagement and Conversion Rates
Inactive or unverified emails contribute to reduced engagement. Lower open rates, click-through rates, and conversions result from targeting an audience that includes a significant number of unresponsive or incorrect email addresses.
Ascentrik Research: Your Partner in Custom Email Validation Services
When it comes to optimising your email marketing strategies, we at Ascentrik Research offer custom email verification services that unlock exclusive advantages for your business. When you validate email addresses, the goal is to provide a highly accurate database, with targeted leads. Ascentrik’s email validation helps refine your database, making your data more valuable for marketing campaigns.
Unparalleled Accuracy and Reliability
Our approach to validate emails ensures the highest level of accuracy and reliability. By employing advanced technologies and expert human supervision, we guarantee precise validation, eliminating inactive or invalid addresses from your lists.
Customized Solutions for Your Business Needs
With a custom research company like Ascentrik Research, you have a data research team working with you as an extension of your team, all through your marketing campaigns. This allows the research partner to give you a replacement contact immediately, and also charge only for successful contacts. We understand that different businesses have distinct requirements. That’s why we offer custom email validation services, catering to B2B lead lists, contact data, or any other specific needs you may have. Our flexible approach ensures that our services align seamlessly with your objectives.
Enhanced Deliverability and Improved Campaign Performance
By leveraging our email verification services, you significantly enhance your campaign performance. With higher inbox placement rates and minimised bounce rates, you’ll experience improved engagement metrics, translating into more effective marketing campaigns.
Data Protection and Compliance
Ascentrik Research prioritizes data security and compliance. Our bulk email verification processes align with regulatory standards, ensuring that your email list is populated only with opted-in and compliant addresses. This commitment safeguards your business from potential legal pitfalls.
Importance of Sender Reputation in Email Marketing
A robust sender score resulting from email verification directly influences inbox placement and overall campaign success.
Minimizing Bounce Rates and Amplifying Deliverability
Our services directly contribute to reducing bounce rates, fostering a positive sender reputation, and ensuring better deliverability.
Custom Validation vs Automated Email Validation
In today’s digital landscape, marketers across diverse industries heavily rely on email campaigns as a primary means of reaching their target audience. With the expansive reach and direct communication potential of emails, it’s an indispensable tool for businesses seeking to engage with their customers. However, the challenge arises when marketers require contact data in bulk to facilitate these campaigns efficiently.
The traditional approach of manual email address verification is not only time-consuming but also impractical when dealing with large volumes of data. Marketers are faced with the daunting task of sifting through extensive lists, checking each email address for accuracy and validity. This process consumes a lot of valuable time and resources, diverting focus from core marketing strategies and impacting productivity.
This is where the significance of large scale email validation becomes evident. The advent of technology has introduced scalable solutions that enable marketers to validate email addresses. Automated Email validation streamlines the validation process, allowing for the examination of extensive email lists swiftly and accurately. But it has drawbacks in terms of efficiency.
While automated email verification is prone to errors, custom email verification harnesses advanced algorithms and human expertise to ensure comprehensive email validation without compromising accuracy.
Marketers understand the pivotal role of having clean and accurate email databases for successful campaigns. Customised email validation emerges as the optimal solution, offering not only accuracy but also time and resource efficiency. It empowers marketers by swiftly processing large volumes of data, ensuring that their email lists are updated, relevant, and conducive to successful engagement with their audience.
In essence, the shift from manual as well as automated email verification to custom email verification signifies an advancement in marketing strategies. It aligns with the evolving needs of businesses, providing a robust and efficient mechanism to maintain impeccable email databases while enabling marketers to focus on crafting impactful campaigns and fostering meaningful connections with their audience.
How Email Validation Services & Email Address Verification Benefits Your Email Campaigns?
● Removes emails that degrade your email list quality
The main function of email address verification is stopping invalid & bad email addresses (disposables, spam traps, blacklisted, catch-alls, etc) from entering and degrading the quality of your email lists.
With proper email validation, you ensure that your sales teams and email campaigns are running on accurate data leading to further benefits.
● Minimising bounce rates
Email address verification lets you know which email addresses are incorrect, undeliverable, role-based, accept-all, and so on. With this knowledge in hand, you can know which addresses to discard and prevent email bounces.
● Solves low deliverability issues
If you have low deliverability and you don’t take measures to fix it, ISPs think of you as a spammer. This leads to more and more of your emails landing in the spam folder, even for your engaged recipients.
The best way to solve the deliverability issue is with proper email list verification methods. When you reduce bounces and gain your ISP’s trust, you achieve better deliverability.
● Reduces the chances of being blacklisted
The likelihood that your account would be blacklisted increases the more hard bounces you receive or in case you land into a spam trap. This will also occur if you have very low engagement, and your email list contains invalid email addresses. Your subsequent emails are very likely to be delivered to spam. You lower these risks when you validate email addresses on your list.
● Saves resources being spent on chasing invalid leads
Many email address verification providers charge based on the number of contact records on your list. You may end up paying a larger subscription fee if your list is bloated with hundreds of invalid email addresses. Maintaining a valid and clean email list and avoiding subscription fees are both made possible when you choose to validate email addresses.
● Increases email campaign ROI
Email address verification allows you to create and send out targeted email campaigns. By sending fewer and more precise emails, your campaign expenditure decreases, while your chances of deliverability and engaging the receiver increases.
So, with email list verification, your resources are being used more effectively, your expenses decrease, and your revenues most likely increase. This increases your ROI, for every dollar you invest.
Frequently Asked Questions:
1. How much does it cost to verify emails?
The cost to verify an email address can vary depending on the service used. Some services offer free trials or free tools, while others have plans that start at a low price:
With ‘My Email Verifier’ plans start at $5, and the cost per email verification can be as low as $0.00023. MyEmailVerifier also offers a white label solution at no cost. ZeroBounce offers a free trial with 100 monthly validations, and then costs $65 for 10,000 credits.
2. Which services help you verify emails?
Dropcontact, Clearout, Emailable, ZoomInfo, NeverBounce, DeBounce, Pabbly Email Verification, Email Verifier from Hunter, AeroLeads, Mailfloss, MailerCheck, and SendGrid.
3. What is the best place to verify email addresses?
A number of tools help validate email addresses using quick automated processes. But the best option to verify emails that belong to niche categories is through custom data research partners, like Ascentrik Research.